Natural Stone Promotional Campaign

The MIA+BSI is leading an effort to expand the promotion of natural stone with the assistance of several stone associations including Centrorochas (Brazil), Benelux Federation of Natural Stone Wholesalers (FEBENAT), the Belgian Fabricators & Stone Masons Federation, and others. This effort includes the online distribution of positive articles, blogs, and social media outreach about natural stone. The goal is to reach the millions of readers who are looking for products for their home improvement or construction projects. Gain insight into this new campaign and how your company can become involved.

Learning Objectives:

1.       Learn about how current trends and marketing efforts of competing products contributed to why a promotional campaign is necessary.

2.       Learn about and how the articles and videos posted on that website and others can be used in your company’s marketing efforts.

3.       Understand why leading stone companies are getting involved with this initiative and how you too can support the promotional campaign.


1.       Daniel Wood, Lurvey Landscape Supply

2.       Herwig Callewier, Beltrami

3.       Duane Naquin, Stone Interiors

4.       Jim Hieb, MIA+BSI: The Natural Stone Institute

Time: 11:15-12:15

Room: 401