Promoting Natural Stone: Building the Industry Together

天然石材推广:携手共建产业


讲稿摘要 /Abstract of Speech:

     天然石材协会正在协同Centrorochas(巴西),比荷卢天然石材批发商联合会(Benelux Federation of Natural Stone Wholesalers (FEBENAT)),比利时制造商和石匠联合会(Belgian Fabricators & Stone Masons Federation)及其他机构一同致力于推广天然石材。

      他们的工作包括在线上转发关于天然石材的正面文章,博客,社交媒体宣传内容。目标是吸引正在寻找家装或工程产品的数百万读者。深入了解这项活动以及如何让你的公司参与进来。

The Natural Stone Institute is leading an effort to expand the promotion of natural stone with the assistance of several stone associations including Centrorochas (Brazil), Benelux Federation of Natural Stone Wholesalers (FEBENAT), the Belgian Fabricators & Stone Masons Federation, and others. This effort includes the online distribution of positive articles, blogs, and social media outreach about natural stone. The goal is to reach the millions of readers who are looking for products for their home improvement or construction projects. Gain insight into this campaign and how your company can become involved.


学习目标/Learning Objectives:

1.了解当下趋势以及竞争产品的营销活动,以及推广活动的必要性。

2.了解usenaturalstone.org网站,以及如何将该网站以及其它网站上的文章和视频内容应用到你的公司营销活动中。

3.了解龙头石材公司加入这项倡议的原因,以及你如何能支持使用天然石材运动。

1.  Learn about how current trends and marketing efforts of competing products contributed to why a promotional campaign is necessary.

2.  Learn about usenaturalstone.org and how the articles and videos posted on that website and others can be used in your company’s marketing efforts.

3.  Understand why leading stone companies are getting involved with this initiative and how you too can support the Use Natural Stone campaign.


演讲人/Speakers:

Jim Hieb, 天然石材协会/Natural Stone Institute

Katie Peralta, Triton石材/Triton Stone